I’m not sure about all of you, but YouTube has always been a sort of escape for me. I’ve fallen into the YouTube black hole on more than one occasion. I’d always start off binge watching makeup tutorials or cooking videos and all of a sudden it would be 3:00 a.m. and I’d be watching a random video of a cat playing the piano. Which is exactly why I found this chapter to be pretty interesting.
This chapter is dedicated to covering the marketing potential of YouTube. However, I really want to highlight the section that covers marketing with videos. This section points out that videos are a part of our daily lives and have become so ingrained in the way we take in information that most businesses include videos in their marketing strategies. YouTube has become a commonly used channel for most businesses, the chapter even states that around 90 percent of the world’s top 500 brands have at least one channel on YouTube. Which I can definitely believe considering when I did a quick run through of some of my favorite brands, ranging across multiple industries, pretty much all of them had a channel. Which kind of leads into my next point, the chapter mentions that YouTube is utilized by many different industries. Such as media, technology, food and beverage, automobile and apparel. I think it interesting to see how each industry approaches video content on YouTube based on their specialty. This especially highlights the diversity in content that can be found on this specific platform. Like I mentioned earlier, I could be watching makeup tutorial one minute and end up on a completely different side of the platform the next.
But what does it really come down to when trying to ensure the success of a brand on YouTube? Well, it’s really important to have a rounded out and strong content strategy designed to fit the platform. In addition, being consistent with content posting and making sure to cater all content to the target audience is equally as important. Overall, this chapter was fun to read through and I enjoyed being able to learn more about how YouTube can be used to build up a business’ brand or product.
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