I really enjoyed reading through chapter three, social media marketing strategy is a topic I could go on about all day. I recently started my own business as a social media manager and virtual assistant, my main goal is to eventually open my own social media marketing agency, which means this chapter was right up my alley! I specifically liked section four which focused on establishing goals, objectives and metrics. I found this section particularly interesting because I just posted some tips on metrics to watch that show whether your Instagram strategy is working on my business account. So, the overlap was a super fun coincidence to experience.
I thought I’d share my own approach to metrics, for Instagram in specific, since I recently posted on the topic, and it happened to be one of this chapters’ topics. Here’s a few of the metrics that I consider when it comes to my own account and other businesses’ accounts. First, direct messages and emails are a great indicator on whether your content is driving your target audience to reach out with questions or interest about your brand. I also look at saves and shares, these really show that your audience is aligning with your content enough to want to save it or share it and become associated with your brand. Next, I consider link or website clicks, which show that your content is pulling people in enough to make them want to learn more about your brand. Another great metric to follow in my experience is tags and shares. These are a huge indicator that people believe in your brand and are willing to be associated with it. Obviously, all of this is my own opinion and based on my personal experience, but it was definitely fun seeing some of the correlations between my own process and the content of this section.
I loved that the author recommends that every social media marketing plan includes at least three social media goals. I think this is such an important point to make, regardless of whether you’re trying to grow your business or personal account, having some strategic goals in place is the starting point. I also really agree with the S.M.A.R.T framework when developing said goals. I have heard similar teachings from other industry leaders, so it was great to see that reappear in our own class.
I enjoyed reading this blog! I feel like social media is becoming more and more of a marketing platform with many features that can tell you the amount of interactions you get from people. For example, Instagram has added a features on their app that can make your page a business page. In your bio, you can have it to where it tells people what type of business you're operating, so if you're an artist, in your bio it'll say "artist" or if your a producer it'll say "producer". There's also a feature that will tell you how many people shared your post, how many people looked at your post, how many commented it, and how many posted it on their story. Overall, I totally agree with you on those being indicators to building up your brand. I learned a lot from this blog!
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