I may not be an avid user of Facebook, whether for personal use or business, but I do recognize that this platform can be super beneficial for some businesses. Over the summer I interned for a business coaching firm and one of their areas of expertise covered social media marketing and strategy. During my time as an intern one of my responsibilities was creating content for our clients’ social media pages, such as Facebook. So, I had the chance to experience firsthand how beneficial Facebook can be to business owners.
The power of Facebook isn’t lost to many within the marketing and public relations field. In the past, I’ve had the opportunity to discuss content strategy with industry leaders. With this background I naturally gravitated towards the section of the chapter dedicated to covering Facebook content strategy. My first instinct was to compare the strategy I’ve learned from other professionals with the strategy mentioned in the text.
When I came across the social media rule of thirds, I was surprised to find that this method was so different from others I have come to know in the past. In my own experience, most of the business owners in my circle preach about the power of the eighty-twenty rule when it comes to content strategy. This rule basically says you should post content of value, such as educational or inspirational, eighty percent of the time and post promotional content the other twenty percent of the time. Now, this approach is obviously very different from the rule of thirds. The rule of thirds says one third of the content you post should be promotional, one third should be content shared from other business or industry leaders, and the last third should be content based on interactions with employees, customers, and followers. In my opinion, the main difference lies within the suggested amount of promotional content, with the eighty-twenty rule suggesting twenty percent of content be promotional and the rule of thirds suggesting thirty three percent of content be promotional. Since I can’t speak to which method is better without having tried the rule of thirds, I can only take away that there are many different methods when it comes to content strategy and it really comes down to preference combined with performance when choosing which one to use. Overall, I found this chapter very intriguing and loved learning about a new method for content strategy!
Comments
Post a Comment